Sponsor #Choctoberfest

#Choctoberfest is our annual fall event to celebrate all things chocolate!

2019 event dates: October 14-19, 2019

Here are a few important points to get started:

  • This is an VIRTUAL event… which means that you don’t have to travel to be a sponsor or exhibitor!
  • The event is promoted by bloggers from around the world, but mostly based in the U.S. In 2019, we expect to have over 75 food bloggers participating in this event.
  • You don’t have to be a chocolate company to participate as a sponsor.

PLEASE NOTE: We are not affiliated with any in-person event using the name Choctoberfest. Over the years, they have popped up here and there, but we are the first using that hashtag and the only virtual chocolate event.

How does a “virtual event” work?

During #Choctoberfest, our group of food bloggers posts chocolate recipes featuring milk, dark, and white chocolate as well as chocolate products such as cocoa powder and cocoa butter. Every food blogger commits to posting at least 2 chocolate recipes during the week of #Choctoberfest, but many post more. Some blogger even post a new recipe every day!

We all cross-promote the recipes to drive more traffic, which really optimizes our posts. We use the hashtag #Choctoberfest to make social sharing easy. Bloggers are also members of a private group so we can work together to boost posts. The goal here is to drive as much website traffic as possible.

So where do sponsors come in?

On the first day of the event, all blogger publish a “Welcome” post to tell their readers what to expect over the coming week. This welcome post include information about all sponsors, as well as a form to enter our #Chocotoberfest giveaway! All sponsors contribute a prize to the giveaway, and in order to enter, readers must follow sponsors and bloggers on social media. Our 2018 giveaway had over 17,000 entries!

Bloggers also promote sponsors on social media using the #Choctoberfest hashtag. We encourage sponsors to use the hashtag as well during the event, which helps you connect with more foodies from around the world. Sponsors can option to run a sale or promote specific products during #Choctoberfest to capitalize on the massive traffic being sent your way.

Other perks of being a sponsor depend on the level you choose.

For example, at the silver level, you also get to send products to bloggers individually to use in their recipes. So, not only will blogger mention you on social media, but they’ll also use your products to create a yummy chocolate recipe. You can see more about perks below.

Our sponsors do NOT have to be chocolate companies. In fact, historically, only 25-50% of our sponsors make chocolate. If you are a chocolate company or make chocolate products, awesome! But we also love sponsors who make over products such as sugar, peanut butter, vanilla extract, sprinkles, and even kitchen tools. Basically, if it can be used in a chocolate recipe, we’re happy to work with your brand.

To sponsor #Chocotoberfest or if you have any questions, please email Allison at allisonmboyer@gmail.com

Sponsorship Fees (2019)

Our fees and perks have changed slightly, so make sure to review the information

  • Bronze – $500
    • You are promoted in the welcome post with a short blurb about your company or products. All bloggers publish this information, so your company is promoted by over 100 bloggers.
    • Your product(s) are included as part of the giveaway. In order to enter our giveaway, readers must follow you on social media. In 2018, sponsors saw 500-1000 new followers during our event.
    • At least 10 of our bloggers with a combined social media following of at least 20,000 will tweet a thank you to your brand with your desired link.
    • Full recap report after the event with all links and traffic metrics.
  • Silver (MOST POPULAR) – $1600
    • You are promoted in the welcome post with a short blurb about your company or products. All bloggers publish this information, so your company is promoted by over 100 bloggers.
    • Your product(s) are included as part of the giveaway. In order to enter our giveaway, readers must follow you on social media. In 2018, sponsors saw 500-1000 new followers during our event.
    • You work directly with bloggers for an individual recipe made featuring your products. You’ll send products to these bloggers to use. Their posts will highlight your products and link back to your website. In addition, you can have the bloggers you work with promote specific brand messaging, discount codes, etc. You can work with all bloggers or select a only a few.
    • All bloggers who do a sponsored post for you will also post a thank you and promote that recipe at least 3 times on social media.
    • Full recap report after the event with all links and traffic metrics.
  • Gold – $5500
    • All the perks of the silver sponsor! Welcome post blurb, giveaway entries, blogger recipes, and blogger promotion on social media. Full recap report after the event with all links and traffic metrics.
    • The event is branded as “#Choctoberfest with YOUR COMPANY”
    • Your logo is included in the event graphic.
    • Your company is listed first wherever sponsors are listed.
    • Every blogger tweets a thank you to you (even bloggers that you don’t work with directly for individual recipe posts)
    • Individual Pinterest board, where bloggers will pin your recipes and you can also pin recipes from your own website, other bloggers, etc. featuring your products (Note: This board stays active after the event!)
    • Paid Facebook promotion for 10 recipes created with your products during the event. (Or all recipes, if you work with fewer than 10 bloggers)
    • First option to be our gold sponsor next year.
    • Only 1 gold sponsorship available!

To sponsor #Chocotoberfest or if you have any questions, please email Allison at allisonmboyer@gmail.com

How popular is #Choctoberfest?

2019 will be the 5th year for #Choctoberfest! Since 2015, we have more than doubled in size.

Here are some 2018 statistics about the event:

  • Over 75 bloggers participated
  • Bloggers posted and promoted over 315 unique chocolate recipes
  • 17,675 giveaway entries, representing over 1000 unique entrants
  • Reach of 19.39 million on Twitter with the #Choctoberfest hashtag
  • Reach of 1.5 million on Instagram with the #Choctoberfest hashtag
  • Participating bloggers had around 800,000 Pinterest followers, 2.3 million Facebook page fans, 417,000 Instagram followers,  and 447,000 Twitter followers (combined, as of August 2018)
  • Participating bloggers got around 4.64 million average monthly pageviews as of August 2018
  • Our Pinterest board has over 7,000 followers

Event Dates: October 14-19, 2019

To sponsor #Chocotoberfest or if you have any questions, please email Allison at allisonmboyer@gmail.com

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Allison is one of the co-founders here at The PinterTest Kitchen. She also works as a content marketing consultant and freelance writer - find out more at AllisonBoyer.com.