Pinterest Tip of the Week: Describing Your Pins

One of the ways other pinners will find your profile is through Pinterest’s search function. Other Doctor Who fans will find your Doctor Who pins when they search for TARDIS. Other people who like flowers will find your gardening pins when they search for daisies or roses. Other people who enjoy the beach will find your travel board when they search for seaside.

But they’ll only find your pins if you actually describe them well. Pinterest’s search engine function can’t actually see the pictures you’re pinning. It finds relevant pins to display by looking at the description you give each pin. It’s up to you to allow search engines to “see” your pins.

To do this, you need to describe your pins accurately. As an example, check  out the pin pictured at right. In addition to being super yummy sounding, it’s description, “Double Chocolate Banana Scones – Vegan and Gluten Free” will help people searching for any of those things – chocolate, banana, scones, vegan, gluten free.

In addition, your description should give people a reason to click. It’s poor form to take credit for something that is not yours by copying/pasting all of the information someone needs (like an entire recipe) into the description box.

People have a tendency to simply use the description the person before them used whenever they repin. This is fine, if that description makes sense. Whether you’re writing your own description or editing the one already associated with the pin, here are a few things to ask yourself:

  • Does my description clearly talk about what the pin is? Use keywords when possible.
  • Have I given people an incentive to click the pin? Don’t copy/paste all of the recipe or other information in the description.
  • Have I given credit where credit is due? Name the site/author/photographer/etc. whenever possible.
  • Is everything spelled properly? Typos can make it hard to show up in search results.

I see a lot of descriptions that say stuff like “haha!” and “this is so me!” but at the end of the day, remember that if this is what you choose to type in that box, you probably aren’t going to show up in search results. As Pinterest grows, people will be using the search function more and more to find the content they want. Make sure at least some of your pins show up there.

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Allison is one of the co-founders here at The PinterTest Kitchen. She also works as a content marketing consultant and freelance writer - find out more at

5 thoughts on “Pinterest Tip of the Week: Describing Your Pins

  1. Great post — I think a lot of people get lax on Pinterest and just type in descriptions that they’re feeling at the time (“I LOVE this!), and aren’t thinking about the bigger picture. Welcome to the Livefyre  community, and please feel free to let us know if you have any questions or feedback for us! We’d be happy to help.

    •  @annedreshfield It can be okay sometimes, but if you care about finding new followers, it pays to write descriptions that matter.
      Thanks for the welcome to the LF community with this blog, Anne! You guys have the best customer service in the world, so I wouldn’t think of leaving!

  2. I have trouble thinking what to put in my description. I won’t do the “haha” or “this is o me” anymore (or at all…I can’t remember what I’ve done).

    • Like Google, Pinterest uses a LOT of factors when deciding what to show in search results. On top of that, the search results YOU see may not be the same as the searches other people see, even when using the same keyword. Descriptions will definitely help you, but there are other things that matter too, such as how many times something has been pinned, who has pinned it, and more.

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