Pinterest Tip of the Week: Be Responsible with Repins

Repinning others’ content is one of the best ways to meet new people and find cool pins on Pinterest. However, if you aren’t careful, repinning can bite you in the butt. Some people are pinning improperly or with less than pure intentions, and if you repinning these pins, you’re passing on bad links to your followers

This problem stems from the ability to edit a pin’s URL. Once you pin an image (or upload an image as an original pin), you can click “edit” and change the URL to be whatever you want.It can be a good tool when you want to pin something but there’s no image on the page.

People are unfortunately taking advantage of this. They’ll pin a really cool image of something totally unrelated to their site (that isn’t even their content in most cases) and then point to their own homepage. Sometimes, the URL where they point even contains misleading information or viruses. Essentially, they’re hijacking pins to promote their own sites.

Pinterest is getting better at alerting you to these problems, but it’s still possible for pins to link to less-than-savory sites.

A really cool image is bound to be repinned dozens or even hundreds or thousands of times, which means the misleading information is getting passed on and on and on unless someone changes it. Unfortunately, most people pin images without checking where the link leads until much later, when they want to use the recipe or make the craft project. So the bad links just keep getting passed on.

Be a responsible repinner – always click through to see where a pin leads before you repin it. If the pin does not lead to the original creator’s content, the source of the image itself, don’t repin.

Usually, when a pin’s link is misleading, there’s a real version of the pin out there. You can simply search for it using Pinterest’s search function and repin it from a good source.

If that doesn’t work, you can use Google to track down where the pin’s image is original posted. Google has provided a great tutorial on how to search by image if you don’t already know how. Basically, just save the image to your computer, upload it to Google’s image search and voila! It will show you the places online where this image is found. You can find the source to pin this way, rather than repinning the same image that has been hijacked to point to another link.

The bottom line? Check potential repins before you pin. That way, you can be rest assured that you’re always passing on the best content possible to your followers.


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Allison is one of the co-founders here at The PinterTest Kitchen. She also works as a content marketing consultant and freelance writer - find out more at

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